Playa Pocna, The Old Tulum

Our friends at Playa Pocna Tulum asked us to help rebrand and restructure their current identity and communications strategy. Being one of the oldest hotels and beach clubs in Tulum and having such a strong connection with its roots and surroundings, the new identity needed to represent these elements across a series of visuals, graphics, and compositions that gave it guests a sense of the "old Tulum".

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